You’re serious about going into the coffee shop business, perhaps even establishing a chain of shops. So now the planning begins. Your first step is to create your coffee shop business plan. In the process of constructing one, don’t just sit in your office and cogitate. Go out and explore the coffee shops in your vicinity. Observe what makes them work or, conversely, where they fail. Your personal experiences in different coffee shops will help you to recognize the things you appreciate and the things that need improvement, thus helping you to crystallize the vision for your own enterprise and to sharpen the goals to attain this vision.