Whenever there is a certain big event happening around the world, website start to pop up all over the place that targets the search keyword and from there bring the people who used the search term to website spammed with advertisements and the like that pay out to the people that set up those website. For Search Engine Optimisation, this kind of spamming technique is usually targeted to major sporting events like a championship title shot with the more famous boxing celebrities in the world. Although condemned by most people and especially with the owners of the search engines, it is still an effective strategy to bring traffic to a website.