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SEO stands for search engine optimization. Search engine optimization has gained a wide popularity over the recent years. Search engine optimization is an art and it requires years of experience and practice to accomplish and master this art. There are a number of institutions in Melbourne that offer different type of courses and helps students in becoming certified search engine optimizers.  These certified search engine optimizers are hired by different firms and get paid by these firms for the services rendered. Many people have also started online business of search engine optimization and is making large profits from it.